FT Guide to Strategy: How to create, pursue and deliver a winning strategy (The FT Guides) by Richard Koch
Author:Richard Koch
Language: eng
Format: mobi
ISBN: 9780273745501
Publisher: Pearson Education Limited
Published: 2012-09-25T14:00:00+00:00
sell to the most demanding buyers, as they will set standards for your people
seek buyers with the most difficult needs, so they become your R&D lab
establish norms exceeding the world’s toughest regulations
source from the world’s best suppliers: scour the world for them
treat employees as permanent partners
use outstanding competitors as motivators.
Precisely.
Porter’s Competitive Strategy (1980) codified how to gain competitive advantage. His analysis suggests four diagnostic components of looking at any specific competitor:
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